We conducted conversations with our East African partners, as well as with donors, volunteers, and industry experts about the strategic direction of our organization. The COME UNITY Board of Directors engaged marketing strategy and brand development experts AlterEthos
to lead us through developing an experience strategy and a new brand identity. A team of volunteers, board members, and East African partners worked with AlterEthos
over eight months to complete this effort. The COME UNITY Board of Directors, with the full support and encouragement of our East African partners, has unanimously decided to rebrand COME UNITY as The Humanity Share.